Fanny & Jessy met in their first class at the London College of Fashion. For the past few years they have been making a name for themselves on the London indie fashion circuit with their incredibly unique label that mixes luxury sportswear with a fine twist of tomboy attitude. With collections entitled I Hope You Die Soon and Sea Foam In Your Eyes Fanny and Jessy embrace the ethos of rebelliousness and almost seem blasé about all the hullabaloo that is the business of fashion. I recently got a mass email invite to a party celebrating the launch of their new online store that started off with, “Dear…Blah blah blah….” You’d think they were being cheeky if Fanny & Jessy weren’t more concerned with making great, wearable clothes that hold a distinct element of individualism that stays true to the boundary breaking aesthetics of the designers themselves. Always forward thinking, Fanny & Jessy are expanding with their brand online with the recent introduction of an e-shop and they just released a string of short videos, one for each day of London Fashion Week, directed by filmmaker Danny Sangra for their new 2013 “something season-less” collection entitled Welcome to Uscopia. We recently caught up with Fanny & Jessy to discuss their new collection and what kind of plans they have in store for the future. Read interview and see more photos fromt their current collection after the jump.
PAS UN AUTRE: Who is Fanny & Jessy?
FANNY & JESSY: Two girls from Somerset that met at London College of Fashion and started a fashion label.
AUTRE: How would you describe the aesthetic of Fanny & Jessy?
FANNY & JESSY: Sexed up tomboy-ish luxury sportswear.
AUTRE: What are some of your major inspirations?
FANNY & JESSY: Our inspiration changes each season along with our own tastes and interests but we are always hugely influenced by the idea of escapism and with the natural world.
AUTRE: Can you talk a little bit about the new collection?
FANNY & JESSY: It’s a very natural progression from AW12, which we felt was the collection that best reflected us most as a brand. For SS13 we added in a few more feminine pieces; dresses and skirts, but still sticking to our original tomboy aesthetic. The inspiration was derived from magnifying earth scopes and unusual terrain, and the print was manipulated by our psychedelic print master friend Leif Podhajsky.
AUTRE: What is the best part about fashion?
FANNY AND JESSY: Fashion gives everyone a way to express the way they would like to portray themselves to the rest of society. You can read a lot about someone by what they wear, it is one of of our best communication tools we have so it’s exciting to be able to contribute to that. For us having a fashion label also gives us a great sense of independence as designers, we get to work for ourselves and have the freedom to explore creatively.
AUTRE: Who is the one person you’ve always wanted to spot wearing Fanny and Jessy?
FANNY & JESSY: We would love to see the 1960′s Jane Birkin in Fanny and Jessy but we would be happy to settle with her daughter Lou Doillon or model’s Freja Beha Erichsen or Abbey Lee Kershaw. They are all women with natural, effortless style that we adhere to.
AUTRE: Whats next?
FANNY & JESSY: We had a party last week which was the launch of our E-Commerce Store – so we are very excited about embracing the digital side of Fashion, we want to get closer to our customers and the Fanny & Jessy audience and there are so many ways now which allow you to connect more widely online. To start us off we released 5 film stings with film-maker Danny Sangra for each day of London Fashion Week – this is the beginning of many projects that we have lined up to support our new direction! Keep your eyes peeled.