This Monday, the fashion world was saddened to hear of the death of Italian designer Elio Fiorucci. Known as “The King of Jeans,” the Milanese designer’s raunchy, colorful fashions “sold America back to America.” His kitschy, recycled style broke the harsh, conservative boundaries of haute-couture, gaining international popularity with his low-cost materials and everyday fashions. The Fiorucci name was a staple in the jet-set world of youth and alternative culture in the New Wave era. However, despite fame and acclaim, poor management and legal issues separated Fiorucci from his brand into the 21st century. Interior design guru Rossana Orlandi said Fiorucci was “the point of reference for an entire generation.” Giorgio Armani called him “revolutionary.” Fiorucci recently celebrated his 80th birthday. Click here to read ten things you need to know about Elio Fiorucci.